Staying ahead
of the game

In both sports and business, failure and success are often separated by the slimmest of margins.

Sportective delivers the solutions for sports industry clients who require critical information in a world that is often opaque

“Connecting the dots" in investigations or intelligence gathering demands critical thinking, curiosity, and expertise in sourcing key information. It involves analysing various pieces of evidence, spotting patterns and relationships, and assembling the full story. Skillful interpretation and verification are essential to separate fact from fiction and provide clarity and accuracy.

At Sportective, we dig deeper, identifying intelligence gaps, challenging and confirming facts, and connecting the dots to deliver a complete picture ensuring our clients have all the information they need to avoid compromise and make well-informed business decisions.

Uncovering the off-pitch narrative

We discover and assess what’s really being said about the player, whether it’s fans or media comments, information through personal relationships or character references.

We contextualise the information and filter through the noise to provide a clear and meaningful understanding of what the player is about. Pinpointing any red flags and identifying significant risk factors. 

Personality & Character Analysis

We identify key positive, neutral and negative traits, with assessment of emotional intelligence and sentiment analysis, benchmarking against a potential new club environment and culture.

Lifestyle & Behaviours

We conduct a full lifestyle analysis, with threat assessment, looking at routines and behaviours, how they lead their life, with analysis on decision-making and judgement, identifying risk factors.

Cultural Nuances & Values

We assess and monitor alignment with organisational culture and ethical standards, highlighting noteworthy cultural beliefs and values, to distinguish and understand their current environment and the potential issues in transitioning to a different environment.

Relationships & Affiliations

We provide context on the key people in the subject’s life and closest to them, whether that’s family members, close associates or advisors, looking at who influences them and who’s important in their life.

Football Specific Intelligence

We use our bespoke network of football intelligence sources to provide quantifiable and credible information about a player’s attitude and application in a football setting, creating a full intelligence picture.

Social Media Footprint

We identify attributable and pertinent social media accounts and analyse activity, trends, interactions, comments and influences, looking at any reputational risk issues.

Environmental & Geopolitical Assessment

We have the global capacity through our trusted ‘in-country’ associates to understand the landscape, through local knowledge and ‘on-the-ground’ approach.